Casualisation has been a key trend over the last few years. Consumers have been shifting from formal clothing to occasion-based clothing primarily for comfort. In the recent past, various other parameters got added like staying fit, staying healthy, wearing active clothing which is sharp and comfortable, leading to a whole new category of business – Athleisure. There has also been an increase in lifestyle-oriented products leading way to Smart garments.
Athleisure has rocked the fashion world in recent years by taking stretchy leggings out of the gym and into everyday life. Also, as a cultural shift, it is acceptable to wear T-shirts and yoga pants to office. Smart Garment is equally gaining attention of the consumers, especially athletes, with its ability to track heartbeats and other body parameters which have actually become need of the athletes nowadays. However, these product categories have their own challenges such as fabric composition, electronics, manufacturing difficulty and washing cycles.
These are exciting times for all these product categories and our panellists will share lot of new examples of how they see this market evolve in the years to come.