In a bold yet captivating move, Apparel Sourcing Week proudly announces its new brand identity to enhance presence and make bigger impact.

Here is what our new brand ideology brings for you:

Unveiling The Web Of Connections

Imagine a world where every thread tells a story and every connection adds a new link to an ever-growing mosaic of creativity. The theme ‘Links’ perfectly captures the spirit of collaboration, networking and the intertwined stories that define the fashion sourcing world.

Visual Representation

The visual element of our theme will be a celebration of links - delicate yet strong, representing the connections that bind us together in the world of fashion. From the threads that connect suppliers to buyers to the digital links that bridge distances, every link is a tribute to the vibrant network that makes ASW a hub of innovation.

Breaking Chains, Building Networks

‘Links’ is not just about the physical connections within the fashion supply chain; it's about breaking free from traditional moulds and forging new links that transcend boundaries. It's a call to action, an invitation to think beyond convention and embrace the power of collaboration.

This transformation is also driven by some factors that consumed a lot of thoughts. In the era of social media, our digital footprint must resonate with a larger audience. Our events are highly creative and engaging and we feel this new brand identity will adequately reflect this.

The new ASW logo consists of three dots that signify completeness, unity and wholeness – often used to convey the idea that the brands and manufacturers bring everything together seamlessly.

“With this rebranding, we aim to create a more visually appealing and engaging presence that captures the essence of ASW and appeals to a broader, younger audience. We invite everyone to explore our new brand identity and join us in this exciting journey,” commented Mayank Mohindra, Director, Apparel Resources – organiser of Apparel Sourcing Week.

The much-awaited 4th edition of Apparel Sourcing Week is scheduled to take place at Sheraton Grand, Whitefield in Bengaluru on August 28th-29th, 2024.

Apparel Sourcing Week 2024 Highlights:

• 200+ Apparel and Textile Manufacturers as Exhibitors
• 50+ Sponsors and Partners
• 10K+ Representatives from Brands, Retailers and Manufacturers
• 100+ Speakers
• 25+ Interactive Sessions

New Zones @ ASW 2024:

• Denim District
• SustainableNXT
• Start-up Launchpad
• Trend Zone

Registration for ASW 2024 is now open. Be a part of the premier sourcing show of South Asia today!