Myntra operates as a standalone brand under Flipkart ownership, focusing primarily on "fashion-conscious" consumers. By 2014, when Flipkart acquired Myntra, its portfolio included about 1,50,000 products of over 1000 brands, with a distribution area of around 9000 pincodes in India. The online giant has exlusive sourcing rights for many of the brands on its platform including celebrity brand HRX. In September 2017, Myntra negotiated the rights to manage Esprit Holdings's 15 offline stores in India. Myntra reported a net loss of â‚¹151.20 crore in in the financial year 2017-18.
Presently the Vice President, Sourcing and Product Development for Myntra fashion brands, she has been previously associated with Levi Strauss and Co. as Director, Product Development and Sourcing for South Asia and Sub-Saharan Africa. She was also the Sourcing, Supply Chain Head of Van Heusen. She therefore has superior knowledge of sourcing, product development and merchandising apart from a strong sense of fashion and trend analysis.