The 1-hour workshop by Ms. Melissa Moylan, VP, Creative Director - Womenswear at Fashion Snoops and a recognized expert in trend forecasting, is centred on SS20 Women's/men’s trend forecast. The workshop will deep diving into the essential trends, key apparel items, patterns, graphics, materials, design details, colour and colour combos. This would give the audience a solid idea about their product direction including takeaways relevant to designers/ manufacturers/ exporters/ brands. Also, it would give them a clear insight of forecast and the connection with culture and product development.
As VP, Creative at Fashion Snoops, Melissa Moylan is recognized as an expert in trend forecasting. She leads Fashion Snoops' womenswear team to provide analysis across runway, tradeshows and retail. Throughout all inspiration levels, Melissa identifies and confirms thematic stories, colors, key items, materials, prints, patterns and details. Her well-rounded view at several market points allows her to successfully report on trends from inception to commercial realization. Melissa has over 10 years of experience in New York City, Paris and Los Angeles. She has traveled extensively in Europe to train research teams and trend partners, cover tradeshows and identify global trends. She is a sought-after speaker at industry events in the U.S., Europe and Asia and has a keen understanding of both American and European markets.
Melissa’s background illustrates her appreciation for a high level of creativity with a grounded sense of reality. With a Bachelor’s degree in Merchandising Management from the Fashion Institute of Technology, she has previously held buying and senior merchandising positions with department stores and manufacturers. Melissa is also involved with branding for international consulting projects.