|India's premier sourcing event, Apparel Sourcing Week 2019 (ASW '19), has added two more feathers to its cap. The event has recently collaborated with trend forecasting company WGSN and influencer marketing engagement platform, Winkl, for its 'Open House' sessions.|
|The sessions are centred around a series of talks related to the expertise of each of these companies, the details of which are as follows-|
|On Day 1 of 15 March 2019:|
|Winkl will be holding a session on ‘Influencer Marketing’, outlining why your brand needs it and what it can really help you achieve for your organisation in terms of business objectives. The session will help you decode what kind of campaigns would work for you, supported with case studies and the pros and cons of Traditional Marketing v/s Influencer Marketing.|
|WGSN would undertake a talk on ‘Consumer Behaviour and Global Retail Trends’ to unravel consumer priorities and preferences.|
|From technological advancements to demographic shifts, the session will reveal the key drivers of tomorrow’s consumers. Discover who they are, what motivates them, and most importantly, what they mean for you and your business.|
|On Day 2 of 16 March 2019:|
|Winkl will run you through different types of influencer campaigns you could run and their impact on your business. A candid insight into what influencers expect from brands while collaborating will help the brands understand how to work with influencers in order to achieve a fruitful association for both the parties.|
|WGSN, in its session, will be holding a highly engaging Corporate Quiz. Divided into multiple teams comprising of 2 members each representing one company, the quiz will follow a format for a qualifying prelim round wherein top 5 teams will be shortlisted. The winning organisation would receive an Amazon Alexa device as a prize as well as an exclusive Trend Presentation by WGSN Experts at their office.|
|This trend presentation, priced at GBP (Great Britain Pound) 5,000, can be of any product category and season, as per the winning organisation’s choice.|
|The sessions will be held at Apparel Sourcing Week 2019, taking place on 15-16 March 2019, at ITC Gardenia, Bengaluru.|
|WGSN is a trend forecasting company of parent organisation Ascential. Founded in 1998, in West London by brothers Julian and Marc Worth, WGSN was bought over by Emap (now Ascential), a business-to-business publisher and exhibitions company, in October 2005 for £ 140 million.|
|Winkl helps bloggers, influencers and content creators create their media kits, showcase their work to their peers, get feedback and connect with brands to work on brand collaborations. Winkl’s mission is to be the preferred platform for influencers to engage meaningfully with each other and to be the desirable marketing channel for brands that helps them unlock the power of influencers to achieve their business outcomes.|
|Registration is reaching its maximum capacity. If you are interested in reserving a seat for our exclusive Open House Sessions, sign up here|
Apparel Sourcing Week 2020, a three-day Sourcing Show not only provides the Asian manufacturers a platform to showcase their products & manufacturing capabilities to the Brands & Retailers from all over the world including India, but also extends them a chance to attend the multiple seminars (headed by industry experts), workshops, open-house discussions and networking opportunities organised during these three days, which would help the manufacturers get a better understanding of Indian and International Retail and evolving dynamics of sourcing in various markets and retail formats.
Apparel Resources is well known for its benchmark publications – Apparel Online, StitchWorld and Resource Guide published from India, Bangladesh & Vietnam. These publications have been around in the industry for over 35 years, supporting, guiding and standing by garment exporters and the retail industry globally, providing them a platform to source better.