|With China losing its sheen as the go-to manufacturing destination for apparel sourcing, the only region that can truly be an alternate is the Indian subcontinent. Bangladesh, India and Sri Lanka are already major garment manufacturing hubs that have strengths which make them favourites with buyers and also complement each other. The increasing acceptance of collaboration as a growth strategy has also given impetus to the region as a comprehensive sourcing destination.|
|Not surprisingly, the three nations are looking to absorb orders reportedly shifting out of China. ASW Marketplace will have some big names from all three destinations on its platform. So what are the strengths that global retailers find in these three manufacturing bases.|
|Bangladesh – Proactive approach appeals to buyers looking for competitive balance of quantity and price|
|The apparel industry is very critical to the economy of Bangladesh with 83 per cent of exports coming from the RMG sector which contributes 20 per cent of its GDP. Significantly, garment manufacturing employs around 4.50 million people in the country a majority of whom are women.|
|The biggest strength of the country is its adaptability to change with the evolving global pace in the fashion industry, which is further boosted by the relatively cheaper and vast workforce. Despite recent hikes in wage rates, the minimum wage in Bangladesh is still lower than that in China, Cambodia, India and Vietnam and that also adds an edge over its competitors.|
|Significantly, Bangladesh qualifies for duty-free market access or reduced tariff facilities to 52 developed and developing nations including countries in the EU, Australia, Switzerland, Japan, Turkey, Russia, Norway, New Zealand, China, South Korea, Thailand, Malaysia and India. Additionally, Bangladeshi garment manufacturers and exporters have built excellent vertical capacities which help global brands ensure more transparency and coordination in their supply chains.|
|India – Complete textile value chain consolidates its position as fashion makers|
|With a traditionally strong base in textiles and numerous clusters for value additions, any buyer looking at sourcing value-added garments thinks of India. The country provides a complete supply chain and infrastructure to the manufacturers who have the experience to make any kind of garment. Additionally, policies such as ‘Make in India’ are supporting the industry which is not only strengthening the traditional regions like Ludhiana, Delhi-NCR, Ahmedabad, Tirupur and Bengaluru, but also assisting in the upgradation of its eastern states, which will provide wider scope for the manufacturers.|
|Logistics is another positive for India. With 13 sea ports, India forms one of the biggest peninsulas in the world and can handle huge volumes or shipment with ease. A growing retail market has also added the much needed push to the country as a fashion apparel destination.|
|Sri Lanka – Benchmarked leaders in sustainable and high-quality manufacturing|
|For any buyer looking to enhance its sustainable image and work with factories that have a reputation of not only talking ethical and Green, but are also leaders in sustainable practices, Sri Lanka is the chosen destination. Worn by quality-conscious consumers all over the world, products belonging to top international brands of sportswear, lingerie and swimwear are sourced and manufactured in Sri Lanka.|
|Sri Lanka’s apparel sector outperforms other South Asian countries in terms of quality in garments, short lead time, reliability, along with social compliance and sustainability. These factors have helped Sri Lankan apparel industry evolve from traditional exports and tailoring designs to providing sophisticated solutions, creativity and experience. Automation and lean manufacturing have been core drivers for the garment industry of Sri Lanka in the last few years, the primary goal of which is to enable factories and employees become more productive.|
Apparel Sourcing Week 2020, a three-day Sourcing Show not only provides the Asian manufacturers a platform to showcase their products & manufacturing capabilities to the Brands & Retailers from all over the world including India, but also extends them a chance to attend the multiple seminars (headed by industry experts), workshops, open-house discussions and networking opportunities organised during these three days, which would help the manufacturers get a better understanding of Indian and International Retail and evolving dynamics of sourcing in various markets and retail formats.
Apparel Resources is well known for its benchmark publications – Apparel Online, StitchWorld and Resource Guide published from India, Bangladesh & Vietnam. These publications have been around in the industry for over 35 years, supporting, guiding and standing by garment exporters and the retail industry globally, providing them a platform to source better.