Fashion brands are increasingly using AI to revolutionise the industry. One of the most prominent applications of AI in fashion is the ability to turn data into engaging and enriching information, helping brands to personalise customer experiences, optimise supply chains and forecast trends. AI-powered virtual assistants and chatbots are also being used to provide personalised styling advice and enhance the customer experience. Additionally, AI-driven design tools are allowing brands to create unique and customisable products.
It will be interesting to know what all brands are doing to grow their businesses by applying artificial intelligence.