E-commerce and mobile commerce have drastically changed the retail landscape. Today's global consumers demand convenience and expediency, expecting immediate gratification. To meet these demands, physical retailers must transform the traditional shopping experience through technology integration, immersive experiences and community building. Fashion players worldwide must leverage social media channels and become digitally prepared. Ultimately, retailers must revamp their physical retail experience to remain competitive in the digital age. Participants in the discussion will learn from successful retailers' experiences and apply their learnings to their own businesses.