With climate change becoming a growing concern, the fashion industry has come under the microscope for its unsustainable practices. The fashion industry contributed 2.1 billion metric tonnes of greenhouse gas emissions (GHG) in 2018 which is 4 per cent of the global total. To tackle GHG emissions in the industry, abatement steps have been proposed by the experts which include operational changes and upcycling strategies. Brands have undertaken the post-consumer upcycling initiative with wearable waste through the take back schemes. These schemes are further popularised by Gen Z with channels of thrift shopping and product afterlife enhancement. As we look towards a greener tomorrow in the fashion industry, brands and major fashion houses need to implement sustainable strategies in their process to suit the changing consumer needs.