The Indian denim apparel industry is a vibrant and dynamic sector which is on a rapid growth trajectory. According to various studies, the market is projected to reach US $ 9.15 billion by 2026, up from US $ 6.15 billion in FY 2023, growing at an annual rate of 8 per cent to 9 per cent.

This growth is driven by several factors, including rising disposable incomes, increasing urbanisation and a shift in consumer preferences towards  denim as versatile, multi-occasion wear rather than just casual attire. Furthermore, the young Indian population highly values fashion and comfort and denim offers the perfect blend of both.

The Indian denim retail sector is expanding rapidly, with both international and domestic brands increasing their retail presence. Levi’s, Pepe Jeans, Killer Jeans, Spykar, Arvind Fashions, Mufti, Snitch, Freakins, Armani Jeans, GAS, Jack & Jones, Lee, Diesel and many more are opening new stores across India, focusing on major cities, Tier-2, Tier-3 markets and leveraging technology to enhance operations and inventory management, ensuring a seamless retail experience.

Evolving Consumer Preferences Redefining Product Innovations

• Sustainable Denim: The Indian market has seen the emergence of various eco-friendly and ethical denim brands that are incorporating sustainability into their collections like upcycling denim jeans to make various other garments such as jackets, skirts and even fashion accessories like bags.

• Functional Denim: There is a surge in the popularity and demand for stretch denim owing to their comfortable fits like the ones used in leggings and joggers. Leading brands have thus been launching collections with a focus on high comfort and stretchability.

• Colour Variations: Colour variations in denim have become a significant consumer demand, with individuals seeking a wide range of options beyond traditional indigo. Thus, with every season, brands are launching newer colour options based on the forecasted trends in fashion.

• Customisation and Personalisation: Retailers are offering customisation options, allowing consumers to personalise their denim products in terms of fit, design and embellishments.

Join us at Sheraton Grand, Whitefield, Bengaluru on August 28-29, 2024, for a transformative denim experience at Denim District by ASW 2024.

Apparel Sourcing Week 2024 Highlights:

• 200+ Apparel and Textile Manufacturers as Exhibitors
• 50+ Sponsors and Partners
• 10K+ Representatives from Brands, Retailers and Manufacturers
• 100+ Speakers
• 25+ Interactive Sessions 

New Zones @ ASW 2024:

• Denim District
• SustainableNXT
• Start-up Launchpad
• Trend Zone

Registrations for ASW 2024 are open. So hurry and be a part of the ‘Denim District’ today!