The diversity of India makes the Indian fashion retail unique, in more ways than one. Hence, the requirements of Indian brands are also in sync - to cater to the uniqueness of Indian consumers. Two such unique aspects of domestic brands are ‘Requirement of smaller MOQs (Minimum Order Quantity)’ and ‘Opportunity Buying’. Indian brands demand more designs in smaller order runs at a faster pace from their suppliers. Fusionwear has become a big trend in India and new product categories have evolved in fashion in last few years. These fusionwear apparel categories require lot of craft, hand work and variety in colour and designs. To cater to these requirements, suppliers need to be agile and responsive. Indian brands also want to tap the hot selling products in the market through Opportunity Buying. This is not part of their original buying plans from their suppliers and are placed rather late in the season based on what’s selling. Retailers then search for manufacturers and manufacturers have to adapt to these requirements in terms of timelines, labour planning, machine planning, etc.
This panel will cover all these aspects and many more related to the Indian fashion value chain in detail.