The Covid pandemic has brought the physical market to a standstill forcing traditional retailers to try the course of the online marketplace. From neighborhood shops to high-end luxury brands, digitization in the retail sector has permeated all the categories of fashion while amplifying their reach to the consumer and giving them an omnipresent identity. With the advent of online & ecommerce, retail has undergone drastic changes and transformations and has evolved a lot. One can purchase everything with a click of a button, choices are immense, discounts at peak and convenience at the utmost.
Why- Global consumer now demands more convenience and expediency. They want it now and they want it here. They are present on all types of social media and are greatly influenced by it. All this has a major implication for fashion industry around the world. The fashion players round the world need to focus on optimizing the consumer shopping experience, make the best use of the newsocial media channels, get digital ready and make sustainability their top priority.