The apparel industry stands at a crossroads, where sustainability is no longer a choice but a necessity. As global consumers demand greener practices and stricter regulations loom, sourcing sustainably isn’t just about saving the planet – it’s about staying relevant. From embracing new technologies to rethinking traditional supply chains, it’s time to decide: sustain it or quit it! This session unpacks the challenges, explores bold innovations, and spotlights real-world solutions to help brands navigate the tricky terrain of sustainable sourcing.