|In November last year, the reach of the Apparel Sourcing Week (ASW) platform was enhanced to meet new challenges in the business environment. The organisers of the event recognising that old ways of promoting and conducting business were no longer enough and gave ASW an upgraded version to be a comprehensive go-to sourcing and networking destination for the fashion value chain with engagement not only at the physical show, rechristened as the BigShow but also on the virtual space under the Marketplace concept.|
|It has been widely accepted that the world is never going to be the same again and for many more months, maybe years - social distancing and safety norms will remain the priority, with no compromise acceptable. In such an environment, the industry has to be given options like never before to be heard and seen.|
|ASW, responding to these evolving dynamics, is fully aligned to the changing ways of the industry and the demands of the New Normal. Disruption of traditional business has made transparency and direct connect without the physical touch an important backbone to grow for the fashion value chain.|
|To facilitate the process of sourcing for greater transparency, the ASW platform now offers the industry independent yet interlinked verticals to enhance business opportunities in an environment of networking, knowledge and inspiration. With the different verticals, the supplier has marketing opportunities like never before, while the buyer from anywhere in the world has a single source for multiple needs and a reliable platform to search his perfect sourcing partner from South Asia.|
|Backed by 25 years of industry experience of the parent company Apparel Resources, the platform has 50 registered compliant companies with the right credentials in apparels, fabric and accessories geared up for business. Over the last three months, these companies saw many well-known industry names representing major retailers and brands from both India and the world address the attendees on various relevant topics.|
|The ASW Marketplace is committed to not only enhance the experience of the retailers, buying houses and apparel manufacturers when it comes to participating in a sourcing event for business opportunities, but also provides an array of virtual conferences/talks that are designed and prepared keeping in mind the current interests of stakeholders.|
|One such unique initiative has been the B2B Matchmaking module, which has not only attracted the exhibitors with vendor sessions, but has led to many new partnerships developing. Exhibitors are upbeat that going forward they will be able to nurture and generate business with these new connects.|
|While many may argue that physical meets are now becoming the preference, so what is the need for a virtual platform… but the reality is that we are now moving into the age of hybrid existence, where both physical and virtual opportunities will co-exist and support each other for greater value.|
|The organisers of ASW are well aware of this reality and hence the Marketplace platform has been extended for a further 3 months to create synergies between different players leading to the BigShow later this year, where virtual meets physical reality!|
Apparel Sourcing Week (ASW) platform is aligned to the changing dynamics of the industry, moving in pace with evolving and shifting world trade of apparel sourcing while also acknowledging the changing needs and wants of the customer.
To facilitate the seamless process of sourcing for greater transparency and reach, the ASW platform offers the industry three independent verticals – Big Show, Marketplace, and V-Expo – to enhance business opportunities for all players in the fashion retail chain, in an environment of networking, knowledge, and inspiration. With the three verticals, the supplier has marketing opportunities all around the year like never before, while the buyer has multiple avenues to search his perfect sourcing partner from South Asia.
Apparel Resources is well known for its benchmark publications – Apparel Online, StitchWorld and Resource Guide published from India, Bangladesh & Vietnam. These publications have been around in the industry for over 35 years, supporting, guiding and standing by garment exporters and the retail industry globally, providing them a platform to source better.