|Weeks of preparation to create a sourcing-cum-networking platform culminated on the 2nd December as ASW Marketplace went live. The platform is a much-needed digital extension of the highly successful Apparel Sourcing Week, that created a stir in the industry with its first show in February 2019. With the launch, ASW went ‘virtual’ for buyers and sellers in the apparel fashion chain.|
|Elated over the launch, Deepak Mohindra, Chairman, Apparel Resources, the organiser of Apparel Sourcing Week, said, “I am excited to announce that ASW Marketplace has gone live, ready for networking and business. The platform promises to cater to the current needs of buying and sourcing within the apparel sector in an entirely augmented way. Our technological platform is an outcome of our intense research and study of the shift happening in the apparel industry during COVID-19 times and that’s why we have designed this entire marketplace in the most relevant way possible.”|
|Ever since there were talks of ASW Marketplace getting launched, several apparel manufacturers and exporters have aligned their companies to the digital show.|
|And why not!|
|The ASW Marketplace is committed to not only enhance the experience of the retailers, buying houses and apparel manufacturers when it comes to participating in a sourcing event for business opportunities, but also provides an array of virtual conferences that are designed and prepared keeping in mind the current interests of stakeholders – and all this around the clock.|
|Over 50 top garment manufacturers across South Asia and over 2,000 buyers across the globe have already registered at the one-of-its-kind sourcing show. There are a few breakthrough technology integrations that have made ASW Marketplace a unique place even before it was launched.|
|Its much-talked about AI-powered matchmaking will make the digital and interactive meetings easier. Besides, within the marketplace, buyers and sellers can get on video chats for extensive discussions.|
|Additionally, ASW Marketplace will offer exhibitors and sponsors comprehensive data that will help them understand what type of buyers and companies visited the show and what kind of products interested them at the event.|
|The first few days analytics of ASW Marketplace are overwhelming and encouraging! People are getting engaged with each other and queries are being placed in this new-age digital sourcing show. As people get more familiar with the platform, we expect surge in visitation from the buying community.|
|The organising team of ‘Apparel Sourcing Week’ has always given priority to ‘networking’ and the same could be seen on the first day of the Marketplace. On day one itself, the Marketplace witnessed a total of 18 discussions and 21 exchanged messages over the day. Much to the delight of the industry, average duration of video calls was over half an hour (34:30 minutes) which is something that signals towards quality discussions.|
|If you haven’t registered yet for the show, don’t wait. Be a part of this one-of-a-kind sourcing show and explore the various facets of the platform. Come and register now to feel the virtual world of networking with sourcing that has never been experienced before.|
Apparel Sourcing Week (ASW) platform is aligned to the changing dynamics of the industry, moving in pace with evolving and shifting world trade of apparel sourcing while also acknowledging the changing needs and wants of the customer.
To facilitate the seamless process of sourcing for greater transparency and reach, the ASW platform offers the industry three independent verticals – Big Show, Marketplace, and V-Expo – to enhance business opportunities for all players in the fashion retail chain, in an environment of networking, knowledge, and inspiration. With the three verticals, the supplier has marketing opportunities all around the year like never before, while the buyer has multiple avenues to search his perfect sourcing partner from South Asia.
Apparel Resources is well known for its benchmark publications – Apparel Online, StitchWorld and Resource Guide published from India, Bangladesh & Vietnam. These publications have been around in the industry for over 35 years, supporting, guiding and standing by garment exporters and the retail industry globally, providing them a platform to source better.