|Virtual events have become a norm in today’s circumstances, but with every new direction comes a number of challenges and virtual fairs are no different. Most players in the industry, both from the buying and supplier side who have been a part of a virtual show, have not been satisfied with the experience. From low numbers of visitors to lack of networking opportunities, virtual shows have many critics.|
|The experience of various digital platforms over the last 6 months has guided the making of ASW Marketplace. Of course, since the organisers are well-versed with the realities of the industry, creating a platform that is not just for short-term gains is a major thrust.|
|The biggest difference that exhibitors and visitors will see on the Marketplace is the focus on networking and meeting people who matter. The platform is much more than a virtual exhibition and sourcing destination. Creating links and connecting with peers, competitors and prospective partners are encouraged. After all, businesses of tomorrow are rooted in relationships built today!|
|So, while the platform will have virtual booths for exhibitors to showcase their products and allow buyers to explore their credibility, capability and compatibility, the platform is actually much more.|
|The special features of the technology being used for ASW Marketplace give great agility to interact, while ensuring data privacy. It is critical that each company on the platform and visiting the platform retains the right to exchange cards with companies that interest them. The idea in not how many people you connect to, but the quality of connections that one makes.|
|And all this is in addition to the numerous activities on the Marketplace through the V-Expo interventions which enhance footfall and networking opportunities.|
|Four key features that make the Marketplace unique –|
For a buyer, finding the right supplier for specific customer needs is always a challenge. With the AI-powered matchmaking tool, unnecessary time in not wasted on exploring suppliers that are not a fit. On the other hand, for an exhibitor, connecting with the right buyer that suits your company and product has never been so easy.
|Inbound & Outbound Meetings
Once a company finds another company that has the potential to be a future partner, the platform encourages users to fix one-on-one meetings at the show or alternately decide to meet outside at a convenient time. Thinking long-term, Marketplace gives the option to carry on the conversation beyond the confines of the platform.
|Take business to a serious level
With meaningful matchmaking, ASW Marketplace takes business to the logical closure with options to request for an on-the-spot quotation to quicken the process of decision making. Both parties can decide on basic reference points even before they talk. Samples can be discussed and norms of working relation given clarity.
|Data Analytics for Exhibitors
How does one calculate ROI for a virtual platform? Well, it’s basically about how productive the experience was. ASW Marketplace gives its exhibitors and sponsors the opportunity to understand the data collected – what type of buyers/companies visited you, what product interested them the most, what the key concerns are.
Apparel Sourcing Week (ASW) platform is aligned to the changing dynamics of the industry, moving in pace with evolving and shifting world trade of apparel sourcing while also acknowledging the changing needs and wants of the customer.
To facilitate the seamless process of sourcing for greater transparency and reach, the ASW platform offers the industry three independent verticals – Big Show, Marketplace, and V-Expo – to enhance business opportunities for all players in the fashion retail chain, in an environment of networking, knowledge, and inspiration. With the three verticals, the supplier has marketing opportunities all around the year like never before, while the buyer has multiple avenues to search his perfect sourcing partner from South Asia.
Apparel Resources is well known for its benchmark publications – Apparel Online, StitchWorld and Resource Guide published from India, Bangladesh & Vietnam. These publications have been around in the industry for over 35 years, supporting, guiding and standing by garment exporters and the retail industry globally, providing them a platform to source better.