Press Releases

Press Release 22 July 2021

Key fashion indicators for the upcoming season

The world is hopeful that with the vaccination drive spreading to more countries and lockdowns no longer the norm, normalcy may soon return to lifestyle choices. The road to recovery is not easy, but the Fall/Winter 2021 collections that are being showcased by brands and designers can be treated as a lens into the future of fashion as normalcy returns.
The buzzword from 2020 – ‘comfort’, continues to dominate not only the fashion and textile industry, but also other industries across the globe. And as the fog cast by COVID-19 continues to steadily lift, consumers are more hopeful and upbeat – drawn towards bolder colours and patterns and stand out look-at-me details.
5 standout trends that will dominate fashion as customers return to normal life and work:
1
WIDE LEG PANTS
One of the strongest themes to have come out of a year of the pandemic, is consumer’s collective desire towards comfort-first fashion. Trickled down to almost every imaginable product category, the theme has made its way into the formalwear space as well. We see many tailored pants and trousers getting an ultra-wide update which further translates and promotes a gender-neutral design aesthetic. Incorporating softer fabrics to elevate this trend, high-waist silhouettes and waist cinching details work well for the trend for the upcoming season.
2
MODEST FASHION
Modest fashion has continued to gain momentum in the past few years. Details such as high necklines, elaborate collars, A-line silhouettes, midi and long skirt lengths and dresses, feature high on this trend. Romanticism is a heavy reference, bringing about details such as puffed sleeves, square and sweetheart necklines, delicate floral prints, and flouncy skirts. The upcoming season will see use of delicate lacework, pleated detailing, soft ruffles and bows that work well for both day and night time dressing.
3
PLEAT PERFECTION
Pleating techniques can be considered as one of the top moving detail trends for the season lending a fresh spin to timeless pieces. Adding drama, volume and proportion to design, plisse pleats are being used alongside other details such as asymmetry, ruffle trims and draping. Fluid and free flowing materials are best suited for this trend as they further elevate the comfort-first theme and work well for both home and outside.
4
PSYCHEDELIC PRINTS
Optical illusion and geometric patterns make a comeback over updated knits and printed apparel categories. Products featuring the ‘70s Ripple’ prints are seen infiltrating the mass market with Motel pushing 15 ‘70s Ripple’ printed products since February. According to Edited, 93 per cent of the collection sold out while 27 per cent has been replenished. Mini dresses dominate the assortment with all five arrivals selling out.
5
LILAC CLOUDS
A key colour trend across fashion capitals,’90s fav lilac and violet tones resurface big time on the runways of Fall/Winter 2021. Coming from a colour family that symbolises royalty, this tone of purple is symbolic of a youthful charm. Hence, it’s no coincidence that the ongoing decade puts ’90s babies into the bracket of core spenders. Seen across categories right from cosy knits, to partywear to statement outerwear pieces to suiting to loungewear, this colour is enjoying its moment under the limelight.
 

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