Press Releases

Press Release 20 May 2021

The Growth Market of the Future: Kidswear

The fashion industry has been hit hard by the pandemic, yet few categories have remained unaffected and even shown growth. Besides the athleisure market which has been a winner category, the kidswear market too has seen some promising trends and the forecast for the future by almost every market research agency also suggests that the scope for business is on an increase.
In fact, as of today, the childrenswear market is one of the most lucrative segments in the apparel industry.
Some key indicators of the potential of the kidswear market are:
1
Kidswear market:As per Mordor Intelligence report of FY 2019, the global kidswear market is poised to grow at a CAGR of 8.76 per cent during the forecast period of 2020-2025.
2
Online retail doing well: Technavio’s market research analyst predicts the global online children’s apparel market to grow at a CAGR of more than 8 per cent.
3
Fastest growing segment:The market is expected to overtake both menswear and womenswear, in terms of growth in retail value, as a combination of demographic, macroeconomic and social trends, which are supported by sales in the category.
4
Social Media spikes market:The growing influence of social media and celebrities on children and their parents has encouraged the children’s apparel industry to evolve with changing trends.
5
Premium segment in kidswear: Rising consumer demand for premium and branded apparel is also providing a boost to the market. Owing to the increasing expenditure capacities and changing lifestyles, parents prefer to purchase high-quality premium apparel to ensure optimum comfort and safety for their child.
6
Comfort supreme: Trends have taken a backseat to give the wheels to comfortwear and loungewear for children is in great demand. Knit button down shirts or basic T-shirts with joggers are doing great.
7
Customer need is the driver:Increasing product customisation, innovation, affordable pricing of children's apparel and footwear products are driving the market growth across the globe.
8
Sustainability is important:Sustainable products, organic materials are a big driver for growth as parents are more conscious than ever of safety and healthy lifestyle.
 

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